Eric Swahn Racing

Motorcycle Roadracing

To learn more about becoming a marketing partner with ESR, please view our proposal below. 

What is WERA?

WERA Motorcycle Roadracing, Inc is one of the oldest and largest national sanctioning bodies conducting motorcycle races at road courses across the United States. 2004 marked the 30th Anniversary for WERA Motorcycle Roadracing. There are over 3,000 motorcycle roadracers holding a competition license, with over 135 Lifetime Members (held a Competition License for ten consecutive years) 75 Mini License holders. WERA offers rider's schools and entry level motorcycle racing for anyone with a motorcycle and offers three types of motorcycle racing.


My name is Eric Swahn, and I run an e-commerce business / LLC out of my home. I currently have over 2,300 items for sale and I'm adding new products all the time. I am a former professionally licensed motorcycle roadracer, which is why my business is called ESR - Eric Swahn Racing, but I don't solely focus on motorsports products. ESR specializes in motorcycle gear, parts, and tires but also sells art, collectibles, electronics, media (books / music / movies / vinyls), sporting goods, and vehicles (motorcycles / cars), basically anything of value that I can get my hands on. I currently sell in over 400 different product categories and the aim is to get into as many categories as possible with products $50 and above. I want to sell anything you have of value that is relatively small, shippable, and in demand.

I currently sell products on consignment for a handful of vendors; I work with family, friends, and local businesses. Since I'm not in a position to be able to purchase inventory, I use another business model called Consignment. I take possession of the items, photograph everything in my photography studio, inventory them, upload to the marketplaces, and then ship the items out via USPS, UPS, or FedEx. After the item sells and the return period has passed, I send out a commission check on the 1st of the month. Using this model, I get virtually free inventory, you get a percentage of the sale based on the selling price without having to do anything, and the customer is happy with an item that may not have been available otherwise. All you have to do is get me the item, whether it's new, used, returned or broken and I take care of the rest. 

If you don't currently sell online, are looking for an additional sales channel, don't want to deal with processing vendor returns, or even want to donate your old stale inventory or stuff from home to me instead of throwing it out or giving it to charity, I may be able to help you out. 

I mainly sell on eBay, but I have inventory software that also allows me to sell on various marketplaces such as Amazon, Etsy, and Shopify simultaneously. I use local marketplaces such as Craigslist, OfferUp, and LetGo to sell larger items and to drive local sales as well.

If you have any extra boxes or packing material, I can put those to good use. Most people just throw them out, but as long as it's in decent shape, it can likely be reused which saves money on every shipment. I do buy boxes and bubble mailers here and there but the majority of boxes I have are from other sources, for free. 

So, do you have any ideas of products that we can get started with? I look forward to discussing how we can work together soon. Please reach out to me via email at [email protected]

Thanks for your time,


Eric Swahn

Owner / Racer

Eric Swahn Racing, LLC.

"You can get everything in life you want if you will just help enough other people get what they want." - Zig Ziglar

ESR Eric Swahn Racing specializes in Motorcycle Gear, Parts, and Tires but we also sell Art, Books, Collectibles, Electronics, Movies, Music, Sporting Goods, Tools, & Video Games. Our aim is to get into as many categories as possible!

Currently as of 11/15/17 we have 2,300 items listed on our main eBay store.

eBay Store

ESR Shop  Etsy  Craigslist

Blog 07/18/17 #25

What Is More Entertaining, MotoGP or World Superbike? ESR Eric Swahn Racing

As a racer, I love watching a wide variety of racing over the average casual fan. I’ll enjoy just about any race that has good coverage you can follow from world level down to local club racing. I believe you can learn something from every category, they each have something to offer. When it comes to the rivalry between MotoGP and World Superbike, there are some major differences, but at the heart is good competitive motorcycle racing.

MotoGP is the pinnacle of the entire sport, with three classes comprised of Moto3 (250cc), Moto2 (600cc), and MotoGP (1000cc) bikes. The top class, allows for prototype purpose built racebikes which are the fastest on the planet. It’s very much like a Formula 1 atmosphere for motorcycles, with the newest trends and technologies coming out of this arena. Factory teams such as Ducati, Yamaha, Honda, KTM, and Aprilia, and Suzuki all compete in MotoGP currently and recently the series has seen a few new manufacturers get into the action. In past years, a handful of rider and team combinations largely dominated the competition. New sporting regulations have helped to bridge the gap between the satellite teams that operate without factory support, which has given birth to some tremendous battles. Since these bikes are prototypes, it’s virtually impossible to purchase one of these unless you have a few million dollars cash in the bank. These machines are valued around 2 million each, with tens of millions going into a single team program per year of development, operation, and travel expenses.

The two lower classes act as feeder programs towards to ultimate class, but a hotly contested series like this brings talent from well over a dozen countries. Only the crème of the crop advance to higher rankings here. In recent years, one of America’s best Josh Herrin, the reigning 2013 AMA Superbike Champion got his shot at Moto 2 for the 2014 season. Although he didn’t do exceedingly well in his first international season, his team gave him the boot and took on another rider who didn’t do much better than Josh. It was a very disappointing time for the American fans who didn’t feel he was given a real shot. Given some extra time to get up to speed, Josh could’ve been our next American racer on the world stage.

Moto 3 racing is some of the most exciting and close competitions you’ll ever see in racing. Due to extreme drafting and their lightweight bikes, it’s common to have large packs and groups of riders. At Mugello in Italy earlier this year, there were 21 riders being covered under 3.5 seconds at the finish line of a full-length 20 lap race. Overtakes happen at just about every other corner in a race like this. Lead changes seem to be an inevitable lap by lap occurrence in this field. While I did own a 250, I haven’t yet had the pleasure of racing in the lightweight category. I would be a decent candidate with my low weight at 145lbs but being 6’ tall gives me a slight disadvantage. I wonder how I would’ve fared in these battles.

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